Libfly, Waagt and the proliferation of social networks 
June 5, 2009
One area that continues to grow in the speeches of webmarketeurs: social networks.
Symbolized by the inevitable Facebook (the blogger who quotes facebook, I fall into the cliche!), This sector is undoubtedly one of the most dynamic Web currently at the crossroads of several exciting issues:
- Social networks represent an enormous potential for communication. The webmarketeur, by definition, aims and seek to transform this potential into real communication channel (process creation, standards ...) is what is called SMO (Social Media Optimization).
- Social networks represent an enormous potential for communication. The webmarketeur, by definition, aims and seek to transform this potential into real communication channel (process creation, standards ...) is what is called SMO (Social Media Optimization).
- Social integration in e-commerce.
The heavy weight of e-commerce gradually following the social approach.
The price comparison logically have been precursors of heart by their business.
The concept of social moves gradually in a logical consumer.
- Finding a viable business model long term.
- Dimension "local".
- The proliferation of so-called 'niche'
- Etc. ...
This is Lionel who gave me the urge to write this note. It handles communication web of a young start-up, Libfly, a social network based on literature. A community portal that combines classic features (sharing of "My Library" Recommendations, groups ...) by adding some interesting peculiarities: book loans between members, points system to reward active members ... These same points that allow end Libfly the member to receive vouchers.
I enjoyed the preparation of this note to discuss with Kevin, a friend and former colleague of developments in the field of social networks. He is currently working with Vincent social networks on the topic of video games: Waagt. Other social networking theme then. According to Kevin, "Facebook is often considered too" broad "in its offer, not focused enough, too much diversity with the risk of weakening the long term. I tend to agree with this analysis: "where is she my true tribe?" While Facebook allows me to create my group ... but what I want is a site with a specific pattern, a theme that suits me, people who share my passions and especially useful and accurate data related to the proposed topic. Today, platforms like Facebook and Hi5 are macrocosm, large spaces quantitative anonymous. We would therefore be a logical evolution of general networks, which have somehow evangelized the general public and opened the door to new players. This applies to the other side of the Atlantic, where the number of social networks has become truly impressive with themes more sophisticated.
And if social networks are increasing at present: very fast, is that it is in full position. According to Kevin, "There will be no room for everyone. For social networking theme is somehow "first come first served basis. If this network is provided with good tools, an outsider will have great difficulty in migrating members of the network pre-established ".
What is the importance of "local" dimension in the race for market share? Probably because the decisive local aspect comes in at least one essential element of network development: the value added to propose to target the tools most suited to the application and the essence of a network Community. This seems to have understood Libfly by connecting its gate with some libraries and libraries to enable its members to ascertain the availability of books desired.
- The proliferation of so-called 'niche'
- Etc. ...
This is Lionel who gave me the urge to write this note. It handles communication web of a young start-up, Libfly, a social network based on literature. A community portal that combines classic features (sharing of "My Library" Recommendations, groups ...) by adding some interesting peculiarities: book loans between members, points system to reward active members ... These same points that allow end Libfly the member to receive vouchers.
I enjoyed the preparation of this note to discuss with Kevin, a friend and former colleague of developments in the field of social networks. He is currently working with Vincent social networks on the topic of video games: Waagt. Other social networking theme then. According to Kevin, "Facebook is often considered too" broad "in its offer, not focused enough, too much diversity with the risk of weakening the long term. I tend to agree with this analysis: "where is she my true tribe?" While Facebook allows me to create my group ... but what I want is a site with a specific pattern, a theme that suits me, people who share my passions and especially useful and accurate data related to the proposed topic. Today, platforms like Facebook and Hi5 are macrocosm, large spaces quantitative anonymous. We would therefore be a logical evolution of general networks, which have somehow evangelized the general public and opened the door to new players. This applies to the other side of the Atlantic, where the number of social networks has become truly impressive with themes more sophisticated.
And if social networks are increasing at present: very fast, is that it is in full position. According to Kevin, "There will be no room for everyone. For social networking theme is somehow "first come first served basis. If this network is provided with good tools, an outsider will have great difficulty in migrating members of the network pre-established ".
What is the importance of "local" dimension in the race for market share? Probably because the decisive local aspect comes in at least one essential element of network development: the value added to propose to target the tools most suited to the application and the essence of a network Community. This seems to have understood Libfly by connecting its gate with some libraries and libraries to enable its members to ascertain the availability of books desired.
It is also possible to change the business model of these thematic networks through this local aspect. Kevin told me about this that "there will always be advertising and monetization of databases. They are, in my opinion, two levers generic to all platforms. Nevertheless, the specialization of the networks induced the development of business model related to the subject worked. In our case, the theme of our network allows us to imagine other income sources. The reason is simple: the bonds forged by members of such a network is more established only in terms of a romantic relationship, friendly or professional rationally unquantifiable. But also about a physical product and monetize, namely a game video. This product concept is proving a real opportunity in finding new business model. In other words, the establishment of effective community platform C to C to become a legitimate alternative to Ebay and Amazon on the sectors concerned. This is not to emulate big brother's Facebook, always in search of profitability (please read about the excellent ticket Fred Cavazza: How Facebook out of the deadlock?)
Lionel and thank you to Kevin for the various information!
Related Items:
- B2B has everything to gain social media
- 200 million members on Facebook ... and after?
- When Social Media is catching up with brands
- Facebook and brands ...
- The news of my other blogs (April 2009)
Item proposed by the team MKT planet · Category (s) Webmarketing
Tags: Ebay, Facebook, Fred Cavazza, video games, advertising, SEO, Video, Webmarketing
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